Cocoon’s premium marketing program enables us to maximise your property price in the shortest possible time. In partnership with the Multi Listing Service (MLS) Cocoon can engage with multiple local agents, share buyer databases, and channel buyer demand into open house viewings, extracting the very best offers from any sales market.

The Psychology

 

  • Social proof – As much as we can tell buyers a particular property is popular, there is no proof better than witnessing the popularity first hand. Collective reinforcement gives buyers confidence in making a purchase decision.

 

  • Scarcity – There is only one of your property. Fear of missing out on the perfect property is a powerful driver of purchasing desire.

 

  • Competition – The necessity to fight off the competition to secure a property ensures buyers submit their best offer, rather than fishing for a bargain.

The Concept

 

  • Social proof – As much as we can tell buyers a particular property is popular, there is no proof better than witnessing the popularity first hand. Collective reinforcement gives buyers confidence in making a purchase decision.

 

  • Scarcity – There is only one of your property. Fear of missing out on the perfect property is a powerful driver of purchasing desire.

 

  • Competition – The necessity to fight off the competition to secure a property ensures buyers submit their best offer, rather than fishing for a bargain.

The Strategy

null

Platinum Photography

We instruct our platinum photography partners to deliver the highest quality marketing.

null

Buyer Enquiry Price Range

We will employ a ‘buyer enquiry price range’ to ensure a high price ceiling and maximise buyer enquiries.

null

Multi Listing Service

•We offer a commission share to other local estate agents to incentivise database sharing and buyer introduction via the MLS (Multi Listing Service) network.

null

Funnel all Buyers

We funnel all buyers into just 3, 1 hour long open houses over 3 consecutive Saturdays. Multiple viewings over a short time period generate a sense of urgency and competition among buyers.

null

Predefined Offer Deadline

A predefined offer deadline is set and communicated to all buyers to ensure timely commitment from interested parties.

null

Best & Final Offers

Once offers are submitted we will present all buyer profiles to you before requesting ‘best & final offers’ from all interested parties

null

Finalise the Transaction

By this point it is likely a premium price level has been achieved and we will accept the most desirable buyer profile to proceed with and instruct solicitors to finalise the transaction.

The Time Line

timeline_pre_loader

Day 1 – Marketing Live

Day 3 – Open house for Agents

Day 6 – Buyer open house 1

Day 13 - Buyer open house 2

Day 20 – Buyer open house 3

Day 23 – Offer Deadline

Day 25 – Best & Final offers

Day 26 – Offer accepted

Day 30 – Solicitors instructed

Platinum Photography

Recent 30 Day Sales

Owner Price Expectation:

£1.1m

 

Buyer enquiry range:

£1m-1.3m

 

Cocoon Price Achieved:

£1.14m

Owner Price Expectation:

£410,000

 

Buyer enquiry range:

£400,000 – £450,000

 

Cocoon Price Achieved:

£425,000

Owner Price Expectation:

£750,000

 

Buyer enquiry range:

£725,000 – £800,000

 

Cocoon Price Achieved:

£806,000

Rickmans Lane, Billingshurst

Owner Price Expectation:

£1.1m

 

Buyer enquiry range:

£1m-1.3m

 

Cocoon Price Achieved:

£1.14m

Joseph’s Road, Guildford

Owner Price Expectation:

£410,000

 

Buyer enquiry range:

£400,000 – £450,000

 

Cocoon Price Achieved:

£425,000

Fairfield West, Kingston upon Thames

Owner Price Expectation:

£750,000

 

Buyer enquiry range:

£725,000 – £800,000

 

Cocoon Price Achieved:

£806,000

How much is your property worth?

We look forward to meeting you and giving you honest information on the value of your property. Use the form below to book your preffered availabilty for a free valuation consultation.

× 👋 Need some help?